Do viewers see ads? Ratings coming soon

Do viewers see ads? Ratings coming soon

Advertisers have increasingly been diverting their purchases to the Internet, where ad buyers know how many people view a Web site, how long they stayed and how many clicked on the ad. Last year, sales in the upfront TV market were down from the year before. This year, advance sales will probably be down again.

But one industry expert cautioned that while commercial ratings were a more precise count of people who could be exposed to marketing messages, it was too soon to predict how the new data would affect upfront sales.

광고도 시청률 조사를 할 수 있다는 건 생각하기 쉬운 일인데,

왜 그동안 안하고 있었는지는 모르겠다.

여하튼, 그동안 TV 광고가 그나마 크게 영향을 받지 않은 것은,

누가, 몇명이 광고를 봤는지를 해당 프로그램의 popularity 를 통해서 어림 짐작으로 추측해왔기 때문이라고 생각이 드는데.

what I’d like to ask is

who will benefit more from this?

How will the result change the dynamics?

한가지 분명한 것은,

기존매체 광고 대행사들, 제대로 된 변화를 고민하지 않으면,

double click or 24/7 media or Google Adsense 와

앞으로는 다를 바가 없다는 것.